Team

Jens Sievert, Partner & Managing Director

Jens Sievert, Managing Director

Jens is Managing Director and Head of Research at the Institute for Marketing and Word-of-Mouth Research (ifwom). Since 2009 he is consulting international clients with word-of-mouth research. He has published several scientific articles about word-of-mouth. Furthermore, he is a lecturer of market research courses at the German professional association of market and social researchers (BVM).

Prof. Dr. Florian Dost, Academic Adviser

Florian Dost is a Junior Professor for Business and Marketing at the European University Viadrina. He is an expert in Pricing and Word-of-Mouth research and teaches market research and consumer-to-consumer marketing courses. He is an academic adviser at ifwom, providing extensive knowledge in applied statistical modeling. He and his team have run several Marketing Mix Models for internationals clients to test the effectiveness of Word-of-Mouth.

David Kassim, Senior Research Consultant

David Kassim is a Senior Consultant at ifwom. With a background in psychology and neuroscience, he is an expert in survey design, human interaction as well as applying advanced statistical modeling methods.